What is 1 way shoppable FSU

Typically FSU (Free Standing Unit) are used in promotions by brands in super and hypermarkets.

Displays are designed on clients’ breif. At times FSU is designed in a way that the product can be picked up from 1 side, other 3 sides are closed by branding.

Times FSUs are designed 2 way shoppable, means front and back is open to pickup products and other 2 sides are closed.

In other cases FSUs are kept 4 way shoppable, means FSU is open from all 4 sides and product can be picked by shopper from any side of the display.

What is Till Data

Till data is the sales data of individuals customers collected on the cash counters by groceries, supermarkets, hypermarkets, pharmacies, convenience stores, retail outlets etc.

This data is typically connected to loyalty programs offered by outlets which identifies the buying pattern of customers.

Till data is also bought by research agencies, they analyse it further and accordingly products are modified or marketing campaigns are deviced to maximise sales.

It is one of the most powerful tool if analysed and used properly. It gives the insight of product sale.

What is the standard height for FSU permitted by Modern Trade in UAE

Different super and hyper markets allow different height clearance for FSUs and displays in United Arab Emirates.

Carrefour in UAE permits 1.5 meter of height for general FSU or display unless special permission is obtained which is generally in a case of an island.

Coops’ and Lulus’ still do not mind 1.7 meter height for FSUs in this region.

These height limitations are to maintain the standard look and feel of a super market as well as this kind of height do not obstruct the vision of a shopper in the outlet.

What is a variant in Shopper marketing

Let’s take an example of Kit Kat chocolate.

Kit Kat has a 23g two finger bar chocolate with many flavors avaliable in market.

Let’s suppose Kit Kat has 5 Flavors in 23g packaging:

• Milk Chocolate
• Salted Caramel
• Espresso
• Hazel Nut
• Orange

It means Kit Kat has five variants in 23g packaging.

It can also be said as 1 SKU of 23g(Stock Keeping Unit) with 5 variants.

What is SKU

SKU stands for ‘Stock Keeping Unit’

For instance there are apple juice packets available in 4 different sizes:

250ml

500ml

1 Liter

2 Liters

It means there are 4 SKUs of that particular apple juice.

What is a modular product display in Shopper Marketing

It means a product display which can be dismantled and joined when ever required.

Benefits of Modular Displays

1. Reusable:

Unlike single piece display – modular display can be reused number of times depending on the material.

2. Easy to move and store:

Modular displays becomes compact when dismantled and consume less space in logistics. Storage of displays is also easier due to less real estate consumption.

3. Material of Modular Displays:

Material of modular display does not matter, it is the fabrication design which is taken into consideration for these displays.

Disadvantages of Modular Displays

1. Repeating the Same Design:

The same design needs to be reused all the time. Only the primary branding is switched to newer promotion that also some times is not possible in some materials.

2. Expensive Production:

Customized modular displays are expensive in fabrication in comparison to  single unit displays.

3. Refurbishment:

Mostly modular displays require refurbishment on re-use. Avoiding refurbishment gives  a rough look to display. Some materials even have limitations and can not be refurbished.

 

A3, A4, A5 size – Easy to remember trick

The paper in your office to print various office stuff is A4 in size.

Keeping A4 paper in mind, it’s easy to visualise A4 size whenever you like.

A5 Size:

• Half of A4 is A5 size.

Means A4 / 2 = A5.

A3 Size:

• 2 sheets of A4 is A3 in size.

Means A4 x 2 = A3.

What is ED (Economic Department) approval for promotions

Whenever there is a promotion on any retail product, ED approval is required to be obtained by the brand owner from the respective UAE City.

Promotion could be of any type, it can ‘Buy & Win’ in nature, Outlet Retail Sale, etc.

Approvals are time bound and needs renewal when expired.

It is mandatory to print ED approval numbers on the promotional POSM (Point of Sales Material).

If the artwork on product displays the promotion then ED approval numbers need to be mentioned on product as well.

Approval stamps for all the cities are different and must be used as per respective UAE city.

ED approval Stamp sample for Sharjah, Dubai, Abu Dhabi & Ajman:

 

What is Gondola End

Gondola or the shelf which is placed in the end of an aisle is called Gondola End.

There are 2 gondola ends at both corners of every aisle. Generally gondola end is rented by one particular brand. It is because gondola end is a prominent real estate in super market.

Brands offering promotions usually are big fan of gondola end.

Gondola ends are branded more heavily in comparison to the primary shelf.

Example of gondola end:

What is Gondola – Shopper Marketing

Gondola is one unit of complete shelf. When many gondola units are kept aside each other it is called an aisle. In other words 1 aisle of super market contains many gondolas kept next to eachother.

Example of gondola:

It is also called a SHELF. Gondola is pretty technical terminology for it.

There is always a variation in the sizes of gondola and hold different number of SHELVES according to the height.

Gondola is generally made out of metal with white spray paint.